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Alexa is a colossal failure on pace to lose
Amazon Alexa is set to lose 10 billion this year alone
Will Alexa ever make money? Amazon has the wrong business plan for its popular smart speaker.
Amazon's Alexa is a colossal failure. The smart speaker, which was once seen as a revolutionary device, is now on pace to lose $10 billion this year alone. Amazon has tried to turn Alexa into a profitable business, but it has failed at every turn. The company has tried selling Alexa-enabled devices at a loss, offering discounts on Alexa subscriptions, and even creating its own Alexa-powered products. But nothing has worked.
The problem with Alexa is that it's not a very good product. The voice assistant is buggy, the sound quality is poor, and the selection of skills is limited. As a result, consumers are not willing to pay for Alexa. Amazon has tried to subsidize Alexa by selling it at a loss, but this has only led to further losses. The company has also tried to offer discounts on Alexa subscriptions, but this has not been enough to attract customers.
Amazon needs to change its business plan for Alexa if it wants to turn it into a profitable business. The company needs to focus on improving the product and developing new skills. It also needs to find a way to monetize Alexa without alienating customers.
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